|
Packaging is Everything!
How the Right Words Can Sell Your Book or
Product in 15 Seconds or Less
A Teleseminar
hosted by The Blog Squad™,
featuring Susan Kendrick and Graham Van Dixhorn
of Write to Your Market, Inc.
Date: Wednesday, November 14, 2007, 5:00 p.m. ET
Registration: $39 includes a CD of the program plus free
shipping
Can’t make it? Sign up anyway and we'll
send
you the CD, AND we'll pay the
shipping!
How would you
like to have access to the secret force behind
hot-selling information products that get people
to click and buy?
Why isn't your ebook or home study course
selling more? Well, 9 times out of 10 the
problem isn't you, or your product. It's your
branding, packaging and "short" sales copy.
Learn how to create an at-a-glance,
buy-me-now, brand-building cover for your book,
ebook, or any digital product or service!
Every information product needs good branding: a
clever title, a graphic image of a book cover,
and subtitles and marketing phrases that spur
people to click and buy.
Actually, we experienced this reality a few
months ago. After spending many early morning
hours researching, writing, editing and
publishing The Blog Squad's white paper, we
launched this complimentary product to use as a
lead generator.
But it wasn't until we had a "virtual" cover
designed that subscribers started pouring in.
I think we added 600 prospects to our marketing
funnel in just a week!
Packaging Is
Everything!
There is no other element of selling that is
more important than the packaging and branding!
A clever title with a graphic cover will sell
more copies of a product, even when the actual
content is ho-hum. Imagine what killer branding
and packaging will do for your own product!
Even if you haven't finished your product yet,
you need to know and articulate how to position
it, market it, and create desire for it. No need
to wait until it's published. In fact, doing the
packaging and branding work in advance will help
you create pre-publication orders and higher
sales.
That's why we, The Blog Squad, have invited book
cover experts Susan Kendrick and Graham Van
Dixhorn to reveal what they know about killer
covers and branding for digital products and
services.
Or, as they put it, they want to tell us
"How
to create an at-a-glance, buy-me-now,
brand-building cover for your book, ebook, or
any digital product or service!"
The Right
Words Can Sell Your Book or Product in 15
Seconds or Less
This is so
true.
We've been preaching to professionals who want
to leverage the power of the Internet: You
must publish and sell a book, an e-book, or a
teleseminar series to promote your expertise and
grow your business.
Susan Kendrick and Graham Van Dixhorn are the
experts who will show you how to package that
product to sell. If you don't have good
packaging, your great information may not reach
the people who need it.
"High-impact,
mouth-watering, pull-out-your-wallet-now
promotional copy is essential, and this
creative team delivers it all."
- Dan Poynter, Author of The Self-Publishing
Manual |
Packaging is Everything:
How the Right Words Can Sell Your Book or
Product
in 15 Seconds or Less
In this
information-packed 70-minute teleseminar,
Kendrick and Van Dixhorn will clearly explain:
-
5 quick
tips and questions to ask BEFORE you start
to market your product.
-
7 to 10
Title Strategies designed to work for any
book, ebook, or information product. You'll be
able to use these immediately to start coming up
with good title ideas!
-
Subtitles
- the unsung hero of any front cover: why you
must use them, what they do for you, and what to
include
-
Other
front cover sales components that will boost
sales and your product's credibility -
endorsements, professional credentials, logos,
etc.
-
Back Cover
Basics - The 10 Step Checklist: Use this
condensed marketing real estate to create the
USP for your product. The marketing copy you
develop - the killer headline, positioning copy,
etc., can be used throughout your marketing
campaign as content for your website, blog, and
anywhere you need short copy to sell your
product.
|
"I recently
bought a book based solely on the strength
of the message on the back cover and
flaps. I later found out that (Susan
Kendrick and Graham Van Dixhorn's) Write
To Your Market was behind this great piece
of marketing. It got me to buy!" - Bill
Harrison, founder National Publicity
Summit for Authors and Experts |
Space is
limited.
Reserve
your spot today by clicking here.
You'll be
sure to come away with a list of powerful ideas
for your product that will boost sales and along
with it, your credibility and brand. You'll gain
greater respect, attract affiliates, and command
higher fees.
Book Covers
Aren't Just for Books
Book covers aren't only for books and they
certainly aren't confined to just print. You
need to "think outside the book!"
The right cover and packaging gives the look of
quality and credibility you want in order to
communicate the value of your product and your
high-level expertise.
When you develop the virtual back cover copy
for your product, you will be able to
repurpose it as your sales copy on websites,
your blog, and in newsletter articles. Creating
these short copy marketing phrases will make
your sales copywriting that much easier.
Register now for this
important teleseminar with the book cover
experts and learn how to boost sales and harness
the secret force behind hot-selling information
products.
"When it comes
to creating actual sales, the most
important cover elements of all are the
words you choose. Nothing else has the
power of a title, subtitle,
testimonials, and back cover copy that
clearly communicates the benefits your
target market wants and is willing to
pay for. Susan and Graham work with a
host of bestselling and award -winning
authors who credit them with the success
of their books and information
products."
- John Eggen, Creator of The Mission
Marketing Mentors™ |
Join us!
What:
Packaging is
Everything! How the Right Words Can Sell Your
Book in 15 Seconds or Less
Who:
The Blog Squad: Patsi Krakoff, Psy.D., &
Denise Wakeman, with guests Susan Kendrick and
Graham Van Dixhorn of Write to Your Market,
Inc.
Where:
At your home or office, on your phone or
online via live simulcast
When:
Wednesday, November 14 at 5 p.m. ET (2 p.m. PT)
Why:
To learn how to
create an at-a-glance, buy-me-now,
brand-building cover for your book, ebook, or
any digital product or service!
Investment:
$39 for class, includes a free copy of the
teleseminar on CD, and we pay the shipping!
A small
investment in this class could change your
business in a big way.
Here's what you get:
-
The live
70-minute teleseminar (with The Blog Squad
and Susan Kendrick and Graham Van Dixhorn)
-
The program
recording on CD shipped to your home or office AND a
downloadable recording of the class
that you can play back on your iPod, MP3
player or computer.
-
An opportunity to
submit your questions and have them answered
during the program.
Register now to reserve your place and get your
FREE CD.
About The Blog Squad
Blogging experts Patsi Krakoff and Denise Wakeman
are The Blog Squad™. They have teamed up to help
professionals harness the power of blogs,
newsletters, and ecommerce systems to make your
marketing tasks easier and more effective. Between
them they have 17 years of Internet know-how,
write on 10 blogs and publish 2 ezines.
 About
Graham Van Dixhorn and Susan Kendrick
Graham and Susan of Write To Your Market, Inc.,
are book cover experts. They specialize in
positioning and branding books to sell by
developing book titles, subtitles, back cover
sales copy, testimonials, and other buy-me-now
book cover copywriting. Their expertise has helped
their clients win 21 major book awards--Ben
Franklin, IPPY, Foreword Magazine, and DIY--in the
last five years alone. Their clients also . . .
report healthy website sales . . . achieve above
average Amazon rankings . . . get national media
coverage by the L.A. Times, New York Times, USA
Today ... sell books to seminar companies ...
attract corporate sponsors ... and more. Susan and
Graham are the co-creators of "Cover That Book:
Insider Secrets for Writing and Designing a
Bestselling Book Cover," a complete double CD
program for authors, experts, and publishers.
Join
us for this TeleSeminar
and learn how to
create an at-a-glance, buy-me-now, brand-building
cover for your book, ebook, or any digital product
or service!
Register now to reserve your
place and get a
free CD of the program (and we pay the
shipping). |